Senior Director, Marketing

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. Industry-best clinician experiences, better client outcomes, groundbreaking innovation, and access to the highest quality care are how we’ll raise the bar for the entire industry. With that, we're excited and honored to have been recognized as a  2025 Great Place to Work and 2025 Fortune’s Best Workplaces in Healthcare . One of our company values is "Embrace Differences" and diversity, equity, inclusion, and belonging are the principles guiding how we build our business and teams. We encourage interested candidates from all backgrounds to apply even if they don't think they meet some expectations of the role. About the role We're looking for a Senior Director of Marketing to lead our Marketing team and drive the strategy and systems that fuel Two Chairs growth. This leader will oversee Brand and Product Marketing, Commercial Operations, and Integrated Marketing across all of Two Chairs target audiences, with a heavy emphasis on our health plan partners. They will partner closely with Growth, Product, Clinical, Operations and Leadership to distill and communicate our complex value proposition, highlight the benefits of our differentiated clinical model and technology platform, strengthen our payer relationships, accelerate patient demand, and position Two Chairs as the behavioral health provider delivering on superior clinical outcomes. This is both a strategic leadership role and an operating role. You'll set the long-term vision for Marketing while ensuring the team delivers measurable business impact. Core Areas of Responsibility Marketing Strategy & Organizational Leadership Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives. Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle, including both full-time team members and contractors. Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business. Manage marketing budget and prioritization. Payer Growth & Value-Based Care Narrative Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans. Translate complex clinical data, patient outcomes, and value-based care metrics into compelling, insights-driven narratives that resonate with health plan executives and key decision makers.. Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points to shorten payer sales cycles and accelerate adoption and expansion. Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration. Brand, Positioning & Corporate Narrative Own company positioning, messaging architecture, and brand strategy. Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value. Transform complex, raw clinical research and outcomes into highly compelling, evidence-based value propositions. Protect and strengthen Two Chairs' position as the leader in outcomes-based behavioral healthcare. Product Marketing, Commercial Enablement & Go-to-Market Lead product positioning, messaging, launches, and commercialization strategies. Partner closely with Product and Clinical teams to bring new capabilities to market. Partner with Research and Clinical leaders to amplify evidence supporting the Two Chairs model. Insights, Analytics & Operational Excellence Oversee a culture of data-informed decision-making; leverage market research, healthcare trends, and internal clinical data to unearth proprietary insights that drive marketing strategy. Oversee commercial technology, reporting, attribution, CRM strategy, and operational excellence. Build measurement systems that provide visibility into marketing performance across the funnel. Foster a culture of experimentation, continuous optimization, and data-informed decision-making. Impact & Success Indicators Where you'll make an impact in your first 90 days: Build trusted partnerships across Growth, Product, Clinical, and Operations. Deeply understand the Two Chairs clinical model, data capabilities, and our current value proposition for health plans. Assess the current marketing organization, operating model, and investment priorities. Establish clear success metrics and operating rhythms for the marketing team. Identify the highest-leverage opportunities to accelerate payer, patient, and clinician growth. Where you'll make an impact in your first year: Establish a robust, insights-driven content and marketing engine that leverages our clinical outcomes to drive market thought leadership. Increase Marketing's measurable contribution to enterprise growth. Strengthen the company's market position and differentiated narrative. Improve commercial enablement and payer engagement. Establish scalable systems for marketing measurement, prioritization, and execution. Develop future marketing capabilities in patient acquisition, lifecycle marketing, and growth. Successfully reposition or sharpen our B2B narrative, resulting in measurable increases in payer engagement and commercial enablement velocity. We're looking for someone with: 7+ years of marketing leadership experience within the healthcare space, with a proven track record in B2B2C or B2B healthcare marketing (specifically targeting health plans/payers), with behavioral health experience preferred. Deep understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape. A highly analytical and insights-driven mindset; comfort