Senior Growth Marketing Specialist

Ready to be a Titan? We are looking for a Senior Growth Marketing Specialist to join our Demand Generation team and help drive expansion revenue across our existing customer base. This role is focused on executing revenue-generating marketing programs that increase adoption of our subscription and usage-based products through upsell, cross-sell, and product utilization initiatives. As a key member of the GTM organization, you will support the development and execution of targeted, data-driven campaigns designed to generate measurable business impact. Working closely with Channel Marketing, Product, Operations, Sales and Customer Success teams, you will help bring campaigns to market, manage customer audiences, optimize performance, and contribute to revenue growth across our product portfolio. The ideal candidate is a strong operator who thrives in a fast-paced environment, enjoys turning strategy into execution, and is passionate about using data, testing, and customer insights to drive results. This role offers a unique opportunity to influence customer growth initiatives, build expertise in expansion marketing, and develop the skills needed to take on greater ownership over revenue-driving programs in the future. What you'll do: Support the execution of full-funnel, multi-channel marketing campaigns that drive upsell, cross-sell and revenue growth across the existing customer base. Assist in managing end-to-end campaigns execution, from intake through launch, including audience creation, asset coordination, QA, deployment & performance tracking  / reporting. Maintain campaign calendars and ensure initiatives are delivered on time and aligned to business priorities. Collaborate with marketing channel owners, product, operations, and sales teams to ensure campaigns are aligned with business goals. Partner with content and creative teams to help develop messaging and visuals that resonate with customers. Coordinate campaign assets, messaging, and launch requirements across stakeholders. Act as a key point of contact for campaign execution and operational support. Assist with customer segmentation and targeting to ensure campaigns are personalized and relevant to the audience. Identify trends and opportunities for optimization based on campaign and customer behavior data. Monitor campaign performance and surface optimization recommendations to improve results. Stay current with industry trends and best practices to continuously improve campaign effectiveness. What you'll bring: Bachelor's degree in marketing, business, or related field. 3-5 years of experience in marketing, with exposure to customer marketing, demand generation, or lifecycle campaigns. Experience supporting end-to-end campaign execution, including messaging development, creative coordination, and performance tracking. Ability to work cross-functionally, collaborating with product, sales, operations, and demand generation teams. Solid analytical skills and comfort using data to inform campaign decisions and report on performance. Strong written and verbal communication skills, with the ability to contribute to compelling messaging and content. Good organizational and project management skills, with the ability to manage multiple tasks simultaneously. Self-starter who can work both independently and collaboratively as part of a team. Passion for customer-centric marketing and delivering exceptional customer experiences. If you are a passionate marketer with a focus on customer success and growth, and are excited about the opportunity to join a fast-growing SaaS company, we encourage you to apply for this exciting position. Be Human With Us: Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.  Use of AI Technology: We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams. What We Offer: When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: Flextime, recognition, and support for autonomous work : Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more. Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical. Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more. At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expressio