Senior Manager, Stills & Global Sprite, Technical Consumer Data Research

Job Description Summary: The   Senior   Manager , Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR,   NAOU   and leads consumer research for   North America   Operating Unit ( NA   OU)   Still Categories   and Global   Sprite , delivering   front ‑ end ,   consumer ‑ centric   insights to drive a prioritized innovation pipeline across Product, Packaging, and Equipment for   right ‑ first ‑ time ,   high ‑ impact   outcomes .   This role functions as a senior individual contributor, leading research strategy and influencing innovation decisions across categories and brands.   Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes.   This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plans   and   comprehensive   research   for the OU   Stills Categories   and   Global   Sprite   Brand   whi le   collaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within the   NA and global   innovation centers to deliver   present-forward and future-back research   strategies, that drive exceptional consumer experiences   in alignment with consumer trends and our business strategies   whilst delivering   enterprise   business growth.    Function   and   Global Sprite Brand   Related Activities / Key Responsibilities   TCDR   lead   for   the   NA   OU   Stills Categories   and   Global Sprite   Brand ,   accountable for end-to-end delivery of research projects and initiatives, including robust cross-functional stakeholder engagement, governance, and alignment. Drives global TCDR community initiatives while standardizing and embedding best practices across markets and categories .    Strategic business partner   shaping   and influencing the innovation pipeline for the OU,   Stills Categories and   Global Sprite   Brand   and the   broader   g lobal TCDR   c ommunity . Aligns   diverse   cross-functional   teams ( SRA, HI, Marketing, GDI, ITS, Strategy ) to embed   a consumer-first mindset and   leverage   deep business   understanding to drive impactful, insight-led decisions.   Owns and leads critical innovation research initiatives   as a   strategic, empowering   consumer-centric, technical business partner, driving end-to-end   TCDR   research excellence with a “right- first - time ” mindset, and influencing decisions to deliver strong, measurable business outcomes.   Translate business   needs into actionable   sensory and consumer research plan s . Build and   lead   end-to-end   consumer   research learning plans, with   appropriate   future   forward   consumer and sensory approaches and methodologies ,   utilizing   digital capabilities , grounded in sound data & insights, to enable effective business decisions.   Demonstrates deep functional   expertise   across TCDR disciplines , including sensory science, human behavioral science, consumer research, and advanced statistical and data science methodologies and sophisticated modeling techniques (e.g., AI, ML, LLMs, PLS regression)   leveraging   AI capability.   Utilizes rigorous statistical methodologies and advanced analytical techniques   to design studies, analyze data, and interpret results with precision; synthesizes findings into robust, evidence-based conclusions and delivers clear, actionable technical and business recommendations to inform decision-making.    Delivers data-driven strategic recommendations to inform business solutions , leveraging deep technical consumer research expertise and a strong understanding of the business and competitive landscape; defines insight-led solutions grounded in consumer needs, proactively identifies and mitigates technical risks, and communicates with clarity through compelling, data-driven storytelling to influence stakeholders and drive confident decision-making.   Actively contributes to the GDI Global TCD R community , partnering on research-on-research initiatives to advance methodologies and strengthen functional capabilities.   Champions external orientation and innovation ,   identifying , developing, and adopting new, agile research methodologies and data science approaches in collaboration with the Global TC D R Capabilities team, and scaling relevant solutions within the OU.   Drives   continuous improvement and innovation in TCDR practices , evolving best practices and methodologies while proactively exploring and implementing   cutting- edge   AI-enabled tools to solve complex challenges and deliver competitive   advantage .   Global Sprite   Brand and NA Stills Categories   knowledge and understanding, with a trained palette for sensory evaluation.   Data Analytics & Synthesis   Perform advanced statistical analysis for sensory & consumer research, to include interpretation of research data outcomes, and application of   appropriate methods   (e.g., ANOVA, parametric/ non ‑ parametric , modeling) , adopting   appropriate risk   management.   Proficient usage of Statistical software and tools such as JMP, SPSS, SAS, Python, R, SQL, Power BI, and Azure ML,   parametric and non-parametric methods, ANOVA, factorial analysis, and modeling tools.   Apply advanced analytics and statistical modeling to solve complex business problems.    Translate data into clear, actionable insights that support business decision-making.    Develop and adopt innovative, data-driven solutions to drive competitive   advantage .    Demonstrate hands-on experience applying analytics to real-world business challenges with measurable impact.   Technical Risk Management   Skilled in   identifying   and assessing technical risks, developing strategies   in working with the Global TCDR Capabilities team,   mitigate   these risks, and implementing proactive measures to ensure project con