Senior Marketing Manager

Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet.  More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business. Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business. To learn more about playing for Team Amcor, visit  www.amcor.com  I  LinkedIn  I  Glassdoor  I  Facebook   I  YouTube Job Description As a Senior Marketing Manager, you'll play a critical role in shaping our strategic direction and establishing leadership across priority vertical market segments. This individual develops and drives segment strategies that fuel revenue growth, expand profitability, and position our business as the preferred partner for customers. This role collaborates across Sales, Pricing, Product Management, R&D, and Business Unit leadership to align on priorities, identify opportunities, and execute high‑impact initiatives. You'll also leverage best practices and innovations from across Amcor’s global portfolio to accelerate performance and deliver differentiated value propositions in chosen segments. Key Responsibilities Market Segmentation, Positioning, Insights & Pricing Conduct segmentation, sizing, and detailed analysis for assigned market areas. Lead competitive assessments and create strategies to win in selected verticals. Own and guide the multi‑generational product innovation pipeline aligned to segment needs. Identify customer/segment whitespace opportunities and emerging trends. Analyze market data to inform pricing strategies and value‑based positioning. Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value‑add and margin‑enhancing initiatives. Coordinate commercial efforts within Plant Profit teams to align priorities and execution. Customer Insights & Market Intelligence (B2B and B2C) Lead consumer and customer insight programs to support segment entry and growth. Design and execute: Focus groups Voice of Customer (VOC) & Voice of Segment studies Ethnographic and demographic research Translate consumer trends into actionable packaging strategies and innovation opportunities. Collaborate with global business units to build cohesive, enterprise‑wide value propositions as ONE Amcor. Strategy Development, Market Entry & Product Launch Leadership Partner with the Amcor leadership team to define go‑to‑market strategies that deliver compelling value propositions and drive new business. Build and deepen relationships with key customers to broaden Amcor’s influence and engagement. Co‑own (with R&D) the development and roadmap of new product platforms. Collaborate across Business Units and global R&D teams to identify growth opportunities through innovation and IP transfer. Lead end‑to‑end strategy planning for new market segment entry: Annual Strategic Plan development Market validation, customer pilots, and business case modeling Stage‑gate leadership through product and platform launches Product launch roadmaps and go‑to‑market execution Partner with Sales, R&D, Operations, and external machinery/material suppliers to support customer adoption of new packaging technologies. Develop templates, frameworks, and playbooks to scale Amcor’s presence in targeted segments. What We Value Curiosity and eagerness to learn Proactive, self‑starting mindset Solid communication and storytelling abilities Strategic thinking with strong analytical skills Results‑oriented execution Relationship‑building and cross‑functional collaboration Customer‑focused problem solving Solid organizational and project management capabilities What You Bring Bachelor’s degree Solid technical knowledge of flexible packaging. Experience with new packaging materials, formats, and filling equipment. Ability to motivate and influence cross‑functional teams across Amcor, customers, and supplier partners. Ability to quantify and articulate the value of innovative packaging solutions. Proven financial acumen for building business cases, contracts, and capex justifications. Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing. Great grasp of marketing fundamentals: segmentation, strategy development, product management. Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction. #LI-onsite Our Expectations We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when: Our people are engaged and developing as part of a high-performing Amcor team Our customers grow and prosper from Amcor’s quality, service, and innovation Our investors benefit from Amcor’s consistent growth and superior returns The environment is better off because of Amcor’s leadership and products Equal Opportunity Employer/Minorities/Females/Disabled/Veterans/Sexual Orientation/Gender Identity Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orient