Senior Product Manager, In-Store Digital Experience

Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good. We’re   looking for a Senior Product Manager to own kiosk as a business-driving product, not just a feature set. This role   is responsible for   defining the product roadmap for kiosk as a core revenue channel, and for shaping how it   operates   within a broader ecosystem across App, Web, POS, payments, and backend systems. You will   identify , size, and prioritize opportunities to drive conversion, AOV, and throughput, while ensuring the experience performs reliably in high-volume restaurant environments.    Kiosk is one of the most important growth surfaces at Shake Shack.   It’s   where digital meets the physical experience;   impacting   conversion, average order value, speed of service, and   overall   Shack performance in real time.   You’ll   lead end-to-end product   development from discovery   through launch and iteration; balancing rapid experimentation with system stability and release quality.   You’ll   also play a key role in advancing in-Shack digital innovation,   identifying   and delivering new ways to enhance the guest experience through kiosk and adjacent technologies.   Success in this role means delivering measurable impact on revenue, margin, and operational performance, while building scalable, intuitive, and resilient experiences across locations.   What   You’ll   Do   Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput   Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest   consideration    Partner with Analytics to   size   opportunities, build business cases, and   establish   clear success metrics; use data to inform prioritization and measure impact   Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations   Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and   maintain   a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work   Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience   Partner closely with   Tech Services and   Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability   Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints   Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion   Continuously   optimize   upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size   Identify , test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue   What You Bring   5–8+ years of product management experience in   QSR, hospitality,   consumer , retail, or in-store digital products   Experience working on products that connect front-end experiences with backend systems   Proven ability to drive measurable business outcomes (conversion, AOV, revenue, or retention)   Strong understanding of experimentation, funnel optimization, and growth levers   Comfort navigating technical systems and working closely with engineering teams   Strong communication   and stakeholder alignment skills   Nice to Have   Background in payments, ordering systems, or commerce platforms   Experience with digital merchandising or personalization   Benefits at Shake Shack: A work environment where you can come as you are, share your ideas, have fun, and work collaboratively: Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance* Employer Paid Life and Disability Insurance* 401k Plan with Company Match* Paid Time Off* Paid Parental Leave* Access to Employee Assistance Program on Day 1 Pre-Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts* Development and Growth Opportunities *Eligibility criteria applies Pay Range - $142,100.00 - $190,350.00 Click the " Apply " button above to apply for this opening. About Us Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding succe