Social Media Specialist II

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. The Social Media Specialist II is responsible for executing and managing day-to-day social media operations while serving as a key point of coordination across Creative, Influencer, and Brand teams. This role oversees social workflows, calendar management, and real-time content capture, ensuring streamlined execution and strong alignment across cross-functional teams. The Specialist II ensures content is delivered efficiently, aligned to brand priorities, and optimized for performance across TikTok and Instagram.  What you'll get to do: Content Planning and Operations  Supports social content planning and execution, ensuring alignment with brand priorities, campaign initiatives, and key storytelling moments  Owns Asana task management for social media, maintaining clear timelines, deliverables, and cross-functional accountability  Supports social calendar coordination, ensuring content is scheduled, prioritized, and ready for publishing across channels  Creative Coordination  Execute briefing of social content needs to the Creative team, ensuring clarity of deliverables, timelines, and platform requirements  Serve as the primary point of contact between Social and Creative teams for all content-related questions and updates  Partner with Creative to ensure social-first considerations are integrated into broader campaign development  Publishing and Channel Execution  Own daily weekday publishing across TikTok and Instagram  Manage every-other-weekend publishing cadence  Ensure all content is scheduled accurately and adheres to platform-specific best practices  Content Capture and Creation  Capture and edit short-form, TikTok-first content during events, photoshoots, and in-the-moment opportunities  Operate effectively in fast-paced, real-time environments, including last-minute athlete or influencer visits to HQ  Deliver timely, on-brand content that aligns with current trends and brand voice  Cross-Functional Coordination  Serve as a primary point of contact for Influencer and Athlete teams regarding social content needs  Manage inbound event and content requests, integrating them into the social calendar and ensuring execution  Facilitate communication across Social, Creative, Influencer, and Brand teams to ensure alignment and efficiency  Trend Monitoring and Insights  Monitor social trends, platform updates, and cultural moments, proactively identifying relevant opportunities for the brand  Surface timely recommendations to inform content development and maintain platform relevance  Who you are: 3+ years of experience in social media, content creation, or a related field  Strong understanding of TikTok and Instagram, including platform trends, formats, and best practices  Experience managing content calendars and project management tools such as Asana  Proven ability to collaborate cross-functionally with creative, marketing, and talent teams  Strong video capture and editing skills, with experience creating short-form, social-first content  Ability to work in fast-paced environments and manage last-minute content opportunities  Excellent organizational skills and attention to detail  Willingness and ability to travel for photoshoots, events, and athlete or influencer activations as needed  Availability to support occasional weekend publishing and real-time content needs outside standard working hours  Our investment in you: At Vuori, we’re proud to offer the following to our employees:  Health Insurance  Savings and Retirement Plan   Employee Assistance Program  Generous Vuori Discount & Industry Perks  Paid Time Off   Wellness & Fitness benefits   The salary range for this role is $70,000 per year - $85,700 per year. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.   All your information will be kept confidential according to EEO guidelines.