Sr. Director, Programmatic

About OUTFRONT OUTFRONT is one of America’s leading IRL media companies, built to do more than be seen.  We create breakthrough real-world experiences that engage, influence, and drive impact. Through creative excellence, high-impact environments, and intelligent audience data, we help brands move people, show up with relevance, and make a lasting impression. Our media lives where life happens, embedded in the culture and landscape of cities and the flow of everyday movement.  It’s trusted, unavoidable, and part of the cultural fabric, creating meaningful connections between brands and the audiences they serve. We’re redefining out of home by bringing intelligence, flexibility, and digital innovation to scale, turning physical presence into measurable impact and real-world influence.  We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team! What We Offer OUTFRONT offers a comprehensive benefits program including: Medical, Dental, Vision (including same and opposite-sex domestic partners) HSA and FSA plans, Family Benefits, Pet Benefits 401(k) Plan with an Employer Match Paid Time Off, Commuter Benefits, Educational Assistance Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs) Your Role OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest-value enterprise segment — large agency holding companies and Fortune 500 brands. This is a true hunter role for a commercially driven, technically fluent seller who can open doors at the most sophisticated buyers in the market and convert them into long-term programmatic revenue. You will drive the full new-business cycle: identifying high-potential holdco and brand targets, helping shape relationships from the programmatic trading and digital investment level up to senior executives, and translating OUTFRONT’s programmatic DOOH capabilities into compelling, data-driven stories that win budget. A core focus of the role is driving demand through the leading DSP partners — such as Vistar, The Trade Desk (TTD), Google DV360, and Amazon DSP, among a broad and evolving set of platforms — building deep, productive relationships to unlock enterprise spend. You’ll work hand-in-hand with our Enterprise and Commercial (local) sales teams and programmatic channel partner leads to identify opportunities, shape strategy, and bring new programmatic revenue across the line. What You’ll Do New Business Generation (Hunter Mindset) Proactively identify and pursue new programmatic revenue across major agency holding companies and Fortune 500 brands Execute strategic outbound efforts — cold outreach, networking, in-market presence — to build and sustain a high-quality enterprise pipeline Position OUTFRONT’s programmatic DOOH as a modern, measurable, and scalable channel, engaging stakeholders at every level up to and including C-suite Develop tailored, insight-driven proposals that align OUTFRONT’s capabilities with client objectives and drive measurable results Sales Execution & Cross-Functional Partnership Drive new programmatic business in close partnership with the Enterprise and Commercial (local) sales teams and programmatic partner leads Develop and deliver custom sales presentations, product demos, and strategic recommendations that support and accelerate enterprise deals Apply a fluent understanding of attribution and measurement to build credibility and tell a persuasive, data-driven story Maintain consistent, detailed CRM use to track activity and pipeline opportunities, aligning pricing and process with Revenue Operations standards Programmatic & Cross-Functional Collaboration Maintain a deep, current understanding of OUTFRONT’s SSP and DSP partner capabilities, integrations, deal types, and evolving programmatic standards Develop and cultivate strong relationships across the leading DSP partners — such as Vistar, The Trade Desk, DV360, and Amazon, among others — to drive enterprise demand and activate OUTFRONT’s programmatic inventory at scale Partner with Ad Ops to support deal execution including PMP creation, deal curation, creative approvals, and campaign troubleshooting Collaborate closely with Marketing to ensure OUTFRONT is reaching the right enterprise audiences and that solutions are effectively positioned Pipeline & Market Expertise Maintain accurate pipeline tracking and forecasting, providing regular updates to Sales Leadership on performance, pipeline health, and market insights Stay ahead of emerging categories, competitive activity, and key trends across the omnichannel and programmatic landscape Represent OUTFRONT in the market through events, networking, and client engagement What You Bring Minimum 3–5 years of direct sales experience at a leading DSP or DOOH SSP, with working familiarity across major platforms such as Vistar, The Trade Desk, DV360, and Amazon, among others Demonstrated success driving new business across major holding companies and brands Fluency across various attribution types and a proven ability to tell stories using data Ability to operate in a cross-functional model, with strong collaboration and open communication skills Strong understanding of the omnichannel media ecosystem, programmatic workflows, and ad tech stacks Proven ability to engage effectively with stakeholders at all levels, including senior executives Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment Highly organized with strong CRM discipline and pipeline management Bachelor’s degree or equivalent practical experience Programmatic OOH experience and national market knowledge strongly preferred Who You Are Self-motivated with a growth mindset, energized by the momentum OOH is gaining and eager to be part of OUTFRONT’s market-leading team A high-energy relationship builder, equally c