Sr Director, Regional Marketing Americas

Date Posted: 2026-07-16 Country: United States of America Location: OTCTH: Connecticut Home Offices Remote Location, Remote City, CT, 06032 USA The Opportunity Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. As customer expectations evolve and competition intensifies, marketing plays a critical role in generating demand, strengthening the Otis brand, and accelerating commercial growth. We are seeking a Senior Director, Regional Marketing Americas to build and lead a high-performing regional marketing organization across North America and Latin America. The Senior Director will ensure consistent, scalable execution across the Americas while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses. Why This Role Matters Now • Critical leadership role supporting growth across the Americas region • Direct impact on demand generation, pipeline creation, and revenue outcomes • Opportunity to strengthen commercial alignment between Marketing and Sales • Responsible for scaling account-based and digitally driven marketing programs • Key role in driving consistency of brand, messaging, and customer experience across markets • Leads regional transformation toward a more data-driven and performance-oriented marketing organization 24–36 Month Mandate • Accelerate pipeline generation and marketing-attributed revenue across the Americas • Establish a best-in-class regional go-to-market model aligned to business priorities • Expand Account-Based Marketing programs targeting strategic customers and industries • Improve marketing ROI, campaign effectiveness, and conversion performance • Increase customer engagement across the lifecycle through integrated marketing programs • Build scalable marketing capabilities in digital, analytics, customer insights, and commercial partnership • Strengthen alignment between regional sales and marketing teams Key Responsibilities Lead Regional Marketing Strategy • Define and execute the Americas marketing strategy aligned to growth priorities and commercial objectives • Translate global marketing priorities into regional plans tailored to market dynamics and customer needs • Shape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiatives • Align marketing investments and resources to maximize business outcomes Drive Demand Generation & Pipeline Growth • Lead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunities • Expand and scale Account-Based Marketing programs focused on strategic enterprise and key accounts • Ensure strong alignment between marketing programs, sales priorities, and revenue objectives • Optimize campaign performance through data-driven decision making and continuous improvement Serve as a Strategic Commercial Partner • Partner closely with Regional Sales Leadership to align on priorities, target accounts, and growth opportunities • Support commercial planning through customer insights, market intelligence, and demand forecasting • Act as the voice of the customer in shaping messaging, content, and campaign strategies • Help drive sales enablement efforts that improve commercial effectiveness Build Organizational Capability • Lead and develop a high-performing team of regional marketing managers and specialists • Foster a culture of accountability, collaboration, innovation, and continuous improvement • Strengthen capabilities in digital marketing, analytics, customer engagement, and commercial marketing • Create succession plans and talent development strategies across the regional organization Deliver Performance & Continuous Improvement • Establish and monitor KPIs including pipeline contribution, lead quality, campaign ROI, revenue influence, and account engagement • Leverage analytics and customer insights to continuously optimize marketing performance • Ensure effective use of marketing technology, automation, CRM, and customer data platforms • Demonstrate measurable business impact to regional and global leadership Success Measures • Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) generated • Marketing-sourced and marketing-influenced pipeline and revenue • Campaign ROI and conversion performance • Account engagement and ABM program effectiveness • Sales partner satisfaction and commercial alignment • Regional brand strength and customer engagement metrics • Team performance, capability development, and employee engagement Ideal Candidate Profile Experience • 12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketing • Significant leadership experience within large, matrixed, global organizations • Proven success driving measurable demand generation and revenue outcomes • Experience partnering directly with senior commercial and business leaders • Experience leading regional marketing organizations across diverse markets Capabilities • Strong strategic marketing and commercial business acumen • Expertise in demand generation, digital marketing, ABM, and customer lifecycle marketing • Data-driven mindset with strong analytical capabilities • Exceptional leadership, communication, and influencing skills • Ability to balance strategy, execution, and operational excellence • Strong change leadership and organizational development capabilities Organizational Scope • Leads regional marketing teams across North America and Latin America • Direct responsibility for regional marketing strategy, programs, performa