Sr. Manager, Sales Enablement

*This is a hybrid role.* About the Role   The   Senior Manager   of Sales Enablement & Capability will design, build, and lead the company's first formal Sales Enablement function within the Commercial   Sales   Division. You will be responsible for enabling approximately 200+ front-line sales professionals across two channels to sell more effectively, ramp faster, and win more often.   You will partner cross-functionally with Sales Leadership, Marketing, Pricing, Revenue Operations, and HR to build the infrastructure, content, and programs that drive measurable commercial performance.   Key Responsibilities   Sales Enablement Program Design & Leadership   Process owner for   the new   salesperson   onboarding program (30/60/90-day structure) for   all   sales reps.   Partner with Learning and Development to improve, refine or   modify the program.   Own the end-to-end sales strategy and selling model for the commercial organization, defining the go-to-market approach, sales methodology, and competitive positioning; partner with Commercial Strategy, Marketing, and Senior Leadership to ensure alignment and drive consistent execution across all channels and markets   Serve as the strategic architect of ongoing sales training programs by identifying needs, defining objectives, and ensuring consistency across all training initiatives; partner with Learning & Development to design and build programs, and collaborate with HR, Commercial Strategy, and Marketing to align on content and implementation; own overall program governance, including tracking and maintaining records to ensure 100% compliance   Maintain   a Sales Skills & Competency Framework aligned   with our selling strategy .   Process owner for   certification programs and ongoing learning pathways for field sales   and sales managers.   Partner with other functional areas to design and deploy .   Gate keeper   for   all training   that is deployed   to the sales team (Product training, Solution Selling) –   ensuring   a consistent fram e work   &   methodology   is followed .   (in person, teams, announcements)   Establish a Sales Coaching Model, equipping   Sales M anagers with structured coaching cadences, tools, and   routines .   Engag e   with the sales team to ensure effectiveness; Ensuring sales reps have what they need, are receiving the information correctly, etc.   Identify skill and knowledge gaps within the sales organization and partner with internal teams to design and deliver targeted enablement programs that address them   Content Strategy & Management   Build and govern a centralized content library — playbooks, competitive guides, objection handling, ROI tools — organized by channel, segment, and stage of the buyer journey.   Support and maintain   a Sales Enablement Platform .   Partner with Marketing to ensure sales content is current, on-brand, and channel-appropriate.   Track content utilization and effectiveness — sunset what doesn't work, amplify what does.   Define the ways of working – standard templates (e.g. business plans) ,   when they are required , and the   routine, structure and discipline to maintain them.   Win/Loss & Field Feedback Loop   Design and operate a structured Win/Loss program — systematic debriefs on won and lost opportunities.   Synthesize field intelligence and surface insights to Sales Leadership, Product, Pricing, and Marketing.   Use win/loss data to update playbooks, sharpen messaging, and identify training gaps.   Sales Technology Enablement   Partner with the   Sales Support   team to maximize CRM (Microsoft D365) adoption and usage quality.   Must be a CRM Power User.   Lead rollout and adoption of Microsoft Copilot   or other AI tools   for Sales — call summaries, next-action coaching, email assist.   Define how sales tools connect to the rep's daily workflow to reduce friction and increase usage.   Performance Analytics & Reporting   Define and track enablement KPIs:   project cycle time , content adoption, certification completion, coaching completion rates, win rate impact.   Partner with   Analytics team   to build enablement performance dashboards in Power BI.   Report enablement ROI to senior leadership quarterly.   Cross-Functional Partnership   Serve as the voice of the field — translating what reps need into programs that work.   Partner with HR/Talent on sales hiring profiles, interview frameworks, and rep development paths.   Partner with Pricing and Deal Desk to train reps on pricing tools, margin guidelines, and deal exception processes.   Requirements   5 + years of experience in Sales Enablement, Sales Operations   — with at least 3 years in a leadership role building programs at scale.   3+ years as a salesperson preferred B2B, Construction   industry , Flooring Industry or other similar   Demonstrated experience building Sales Enablement programs from the ground up, not just inheriting them.   Experience supporting both product sales and channel/distributor models (dual-motion experience strongly preferred).   Proficiency with Sales Enablement platforms ( Highspot , Seismic,   Showpad , or equivalent).   Strong CRM fluency — experience with Microsoft Dynamics 365 or Salesforce.   Strong data orientation — ability to measure what you build and make decisions from insights, not just activity.   Technical savvy preferred .   Exceptional cross-functional collaboration and stakeholder influence skills .   Entrepreneurial ,   ability to work independently ,   and influence others without authority.   Travel up to ~25% of the time   Preferred   Experience in building materials, flooring, construction products, or adjacent B2B manufacturing/distribution industries.   Experience with Microsoft Copilot for Sales, Teams, and the broader Microsoft   Dynamics   365.   Experience supporting A&D (Architecture & Design) or specifica