Sr. Manager, Visual Merchandising
Duluth Trading Company · Wisconsin
📍 Mount Horeb, WIvia icimsPosted 2026-04-02
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Position Overview
Duluth Trading Company is a solution-driven workwear Company for get-it-done guys and gals. Duluth Trading Company’s growth continues to outpace the industry, and we value the entrepreneurial spirit that brings out the best in our employees. We are seeking an individual with a get-it-done spirit to lead our visual merchandising team.
The Senior Manager of Visual Merchandising is responsible for overseeing the visual merchandising team to create compelling store layouts that align with key business strategies. This individual will manage all directives, seasonal and regional merchandising updates, new product launches, and promotional support for the retail division. This position reports into the merchandising organization and partners with the Creative Execution teams to support pre-planning through execution of retail floorsets, remodels, and concept stores. This role bridges the gap between the merchandising strategy and creative execution.
Position Details
Work Environment:
At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer. Relocation assistance is available for candidates located outside of commuting distance to the headquarters office.
What You’ll Do:
Ensure a compelling customer experience by continually improving the visual merchandising for the brand
Highly Collaborative role works closely with Marketing, Product, Merchandising, Inventory, Creative and Operations to set goals, prioritize spend, and to support each seasonal reset within all new store, comp store, and concept locations
Work hand in hand with Merchandising to build Retail assortments that align to brand strategy and are scalable for varying store formats and sizes
Partner with Creative Execution team on Retail graphics needs including the use of the online signage ordering platform (SGMS)
Manage the use and efficiency of the Visual Lab
Partner with Creative Execution on Visual Lab sample needs
Ensure projects are within approved budgets, meet scheduled completion dates, and adheres to Duluth’s expectations of quality and excellence
Leads the Visual Merchandising team directing work, assigning tasks, prioritizing projects, ensuring all Visual Merchandising direction is clear and effective
Create new and unexpected visual merchandising experiences in key doors, providing comprehensive plans, and on-site training to support maximum impact at retail
Provide direction to Retail leadership on reinforced visual standards, training curriculum, new store set-ups, and regional and seasonal VM Bootcamps
Responsible for updating and maintaining the seasonal Visual & Signage guide providing clear merchandising direction to the field staff
Initiates concepting and partners with Environmental Design on planning for fixtures, mannequins, displays, and found objects to support key campaigns and brand looks
Responsible for creating & presenting presentations to Executives and External Partners of Seasonal Resets and Visual Tests
Familiar with competitive landscape, conducts seasonal comparison shop for inspirational and aspirational trends, identifying opportunities for Duluth Trading Stores to drive sales through visual enhancements
Process-oriented, with ability to flex from high-level strategy to fine attention to detail
Ability to influence and develop relationships with partners at all levels including executive and senior leadership
Develop team through regular check-ins, goal review, recognition, and coaching to build bench strength and succession planning
Work with 3rd Party Vendor suppliers as needed
What We’re Looking For:
Bachelor's Degree in Marketing, Merchandising, or a related field - Equivalent work experience will be considered
7+ Years of experience
3+ Years of management experience
Demonstrated experience in visual merchandising and leadership in omni channel retail
Strong understanding of what it means to be a Brand and how to bring that to life in retail
Fluent in contemporary environmental and experiential visual merchandising trends
Focus and drive delivery – have a strong track record of identifying problems, improving techniques, meeting objectives, and producing high quality work
Strong organizational skills with ability to lead complex, multifaceted projects while exhibiting financial stewardship, and able to identify workflow gaps and provide possible resolutions
Expert knowledge of capacity management, planograms, floor planning and space planning
Must demonstrate a capacity to operate successfully in a fast-paced, rapidly changing environment
High energy and stamina with flexibility in working non-traditional hours as needed (some nights and weekends)
Demonstrated ability to effectively convey ideas and concepts visually
Strong understanding of special design, planning and the new store design process
Deep knowledge of Omni-channel Branding, Creative Campaigns and Visual Merchandising strategies and the critical interdependencies between the functions
Knowledge in development of space plans, building plans, preliminary layouts, fixture plans, construction documents and specifications
Comfortable working in a collaborative team environment
Solid communication, coordination and organization skills
Able to meet deadlines in a very demanding and dynamic environment
Troubleshooter who takes pride in resolving issues
Strong presentation skills with experience using Keynote, Powerpoint, Google Docs/Slides, or similar software
Proficient in Google Docs, Microsoft Office, Dropbox, or similar software
Authorization to work in the United States without sponsorship
Physical Environment & Travel Expectations:
Travel is required for less than 10% of comp
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