Sr. Principal, Planning & Experience

Unlock the Power of You At Invitation Homes, our associates are the foundation of our success. We connect your work to real impact, invest in your growth, and welcome you to feel at home — because care isn't just something we say, it's something you experience. Who We Are Invitation Homes owns and operates homes in great neighborhoods across 16 top U.S. markets. We continue to innovate with smart home technology, an industry-leading maintenance app, and other lifestyle-enhancing services that make leasing easier than owning. Our market teams — Leasing, Property Management, and Rehab, Turns & Maintenance — work together to deliver excellent resident experiences and maintain high-quality homes. Every associate plays a meaningful role in that mission. The Role The Sr. Principal, Planning and Experience is a strategic advisor, integrator, and execution leader responsible for amplifying the impact of the SVP, Marketing, Growth and Customer Experience (MXG and Analytics) across the enterprise. This role acts as a key strategic partner to the SVP, ensuring alignment and operational excellence across all Experience functions — including Marketing, Customer Experience, Enterprise Analytics & Reporting, Product, Digital Experiences, and related cross‑functional initiatives. This individual brings deep analytical fluency, translating data into actionable business decisions while bridging strategy with execution. The Sr. Principal partners closely with the Analytics and Reporting teams to equip the SVP and Experience organization with the insights, frameworks, and operating rhythms needed to accelerate growth, elevate customer experience, and scale impact. This role also requires a unique blend of analytical storytelling and operational problem-solving, with the ability to quickly assess complex business challenges and translate insights into actionable, scalable solutions. The Sr. Principal brings a continuous improvement mindset, leveraging process optimization methodologies (e.g., Lean, Six Sigma) to identify inefficiencies, recommend improvements, and drive measurable impact across the Experience organization and broader enterprise. What you'll do day-to-day: Strategic Leadership & Advisory Serve as a trusted advisor and strategic thought partner to the SVP. Help shape and drive the Experience organization’s strategic agenda, ensuring clarity, prioritization, and cross‑functional alignment. Translate enterprise priorities into actionable roadmaps for Marketing, CX, Product, and Analytics teams. Prepare executive‑level insights, recommendations, and narratives for senior leadership and external stakeholders. Analytics, Insights & Decision Enablement Partner with the Analytics & Reporting function to drive a unified insights ecosystem supporting SVP priorities. Translate analytical outputs into clear storylines and recommendations that influence executive decision-making and drive alignment across diverse stakeholders. Identify key trends, performance risks, and opportunities using customer, operational, financial, and digital product data; synthesize findings into actionable recommendations and business cases. Ensure reporting, dashboards, and measurement frameworks align to strategic objectives and OKRs. Continuous Improvement & Operational Excellence Apply continuous improvement methodologies (e.g., Lean, Six Sigma principles) to assess business processes, identify inefficiencies, and recommend scalable solutions. Rapidly diagnose challenges across functions and develop data-driven proposals to improve performance, efficiency, and customer outcomes. Partner with cross-functional teams to implement process improvements and track measurable impact. Promote a culture of continuous improvement, accountability, and operational rigor across the Experience organization. Experience Organization Operations Drive the Experience organization’s operating cadence, including quarterly business reviews, strategic planning, goal setting, and performance management. Drive cross‑functional coordination across Marketing, CX, Product, and Ops to ensure consistent execution and collaboration. Help shape and implement standards, governance models, and feedback loops to ensure operational health and organizational clarity. Program & Portfolio Execution Lead strategic programs and enterprise‑wide initiatives aligned with SVP priorities — particularly those requiring cross‑functional alignment or heavy analytical components, driving efficiency, scalability, and measurable business impact. Manage key customer experience transformation initiatives, ensuring measurable improvements in satisfaction, retention, and operational efficiency. Support resource allocation, budget tracking, and prioritization for major SVP‑sponsored programs and product investments. Operate as a flexible, high-impact problem solver who can be deployed across the business to assess ambiguous challenges, synthesize insights, and deliver actionable recommendations. Communications & Stakeholder Engagement Develop executive communications, narratives, and presentations that reinforce SVP strategic priorities. Support the SVP in select executive meetings and cross-functional forums, driving continuity, alignment, and follow-through. Support change management efforts to ensure enterprise buy‑in and adoption of Experience‑driven initiatives. What You Bring Education & Experience 8-10+ years of progressive experience in Customer Experience, Marketing, Strategy, Analytics, Digital Product, or related fields. Experience leading or partnering closely with Analytics, Data, or BI teams required; proven ability to interpret complex datasets and drive insight‑based decision-making. Experience applying continuous improvement and operational excellence principles (e.g., Lean, Six Sigma) to streamline processes, improve efficiency, and drive measurable business outcomes. Experience operating in a matrixed en