Store Director - American Girl
Mattel · Los Angeles, CA
📍 Los Angeles, CALIFORNIA, usvia smartrecruitersPosted 2026-07-22
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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
The American Girl Retail team is integral in providing lifetime memories to American Girl fans and their families. Our experiential retail stores provide shopping destinations like no other. This requires Innovation, Collaboration and Execution from all who are a part of this division. Our in-store experiences range depending on location from Girl and Doll Salons, Full-Service Restaurants, Personal Shopping, Ear Piercing (Girl and Doll), hosting Parties/Celebrations to name a few. Expect a dynamic and fast-paced role where you get to make decisions that impact the team as well as our customers.
The Opportunity:
The Store Director is located at the AG Retail Flagship Los Angeles location and reports directly to the Sr. Director AG Retail Stores. They are responsible for the overall day-to-day operations and performance of American Girl Flagship Retail Store. Ensure that all departments operate effectively and efficiently in a manner consistent with the mission and objectives of American Girl. Ensure that customer service in this quality environment is the top priority and that all staff, systems, operations, and procedures reflect this philosophy. Plan for long-term needs, collaborating with other company executives involved in all functional areas. Responsible for delivering financial results per plan.
What Your Impact Will Be:
Retail Strategy
Partner with Sr. Director of Retail and Retail Directors on all relevant functions to support and grow the business.
Establish a true collaborative partnership with all business partners and involve them in short- and long-range planning.
Manage Business Partnerships
Strategize plans and initiatives to enhance customer service and sales generation.
Create a team effort between the management and supervisory staff of the retail and restaurant elements to enhance the company’s brand strategy.
Regularly attend cross-channel meetings as a team member representing the retail channel.
Provide consumer insights to Brand, Design, and Creative and Marketing Communications teams.
Help establish annual revenue forecasts.
Store Management and Consumer Experience
Direct Business and Operational functions for AG Flagship Retail Store.
Oversee all daily operations of a multi-departmental facility to ensure that customer service standards, revenue, and policies/procedures reflect the company mission and that business needs are met.
Ensure exceptional customer experience throughout American Girl.
Manage change. Identify, develop, and implement policies, procedures, and systems to meet service standards with maximum efficiency.
Daily review of departmental revenue to determine if goals are being met. React accordingly.
Daily control of store operations.
Maintain an appealing store brand ambience while providing a clean, safe environment.
Collaborate with Sr. Leadership and Store Management teams to determine short- and long-term business needs for revenue, P&L growth, staff, equipment, and facilities.
Establish procedures to minimize external and internal shrinkage.
Modify service policies and operational procedures to improve service experiences and efficiencies.
Notify PR Manager of publicity issues.
Notify Distribution Center of transportation, fulfillment, and replenishment issues.
Partner with Brand, Marketing, Purchasing, and Inventory Control of trends and opportunities.
Ensure timely communication through meetings, phone calls, and emails with corporate partners to share and follow up with relevant information.
Provide leadership for and constructive collaboration between the different program elements to provide a high-quality experience.
Direct Financial Planning and Execution.
Create project plans, timelines, and budgets for various projects and initiatives.
Actively Review and Manage store P & L monthly.
Team Leadership
Monitor and review job responsibilities and performance of management team.
Direct organizational development.
Communicate goals, service standards, and delegate responsibilities.
Build, train, and motivate staff to perform to company standards.
Provide regular performance feedback. Identify and address performance issues.
Write and conduct timely performance evaluations and complete CAP goals.
Provide opportunities for professional development.
Ensure that all recruiting efforts and training programs are in place to employ appropriate numbers of staff for peak and non-peak demands.
Lead succession plan for store organizational talent reviews.
Partner with Human Resources on training and development, policy, and procedures
Provides regular feedback, based on measurable such as sales results, visits, and surveys.
What We’re Looking For:
BA/BS (4-Year College/ University Degree) in Business Management preferred
10+ Years of experience in retail management (premium, high-end preferred), restaurant exposure desirable
Must be willing to work a flexible retail schedule, including days, nights, and weekends.
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of
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