UX Designer

What’s Under the Hood GoFi is an AI-centric, licensed auto finance company built for a digital-first world. Built upon an entirely cloud-based infrastructure, GoFi provides a highly scalable next-gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn-down finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, TX. That’s Nice, But What’s the Job? In short, the UX Designer (Specialist, Marketing-GoFi) is responsible for shaping and optimizing the end-to-end dealer experience across GoFi’s digital touchpoints. This role blends UX strategy, interaction design, user research, and data-driven insights to create intuitive, engaging, and accessible experiences that strengthen the GoFi brand and drive measurable business results. You’ll work cross-functionally to ensure every interaction feels cohesive, customer-first, and purpose-built to improve usability, satisfaction, and conversion. In long, as the UX Designer , you will be responsible for: Designing and optimizing end-to-end user journeys across web, email, and other digital touchpoints Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion Conducting user research and gathering qualitative and quantitative insights to inform design decisions and enhance the dealer experience Creating wireframes, user flows, prototypes, and high-fidelity designs for digital experiences Collaborating with cross-functional teams to translate business goals and user needs into effective UX solutions Continuously testing, analyzing, and optimizing user experiences using behavioral data, usability feedback, and performance insights Ensuring consistency across all dealer-facing digital experiences and interactions Monitoring and improving key performance metrics, including engagement, usability, conversion, and Net Promoter Score (NPS) Leveraging A/B testing, usability testing, and experimentation to support continuous improvement Partnering closely with Product, Sales, Marketing, and external vendors to execute user-centered initiatives Acting as a liaison between GoFi stakeholders and vendor partners to ensure UX alignment across platforms and experiences Ensuring alignment across teams to deliver a seamless and cohesive dealer experience So What Kind of Folks Are We Looking For? Someone with a customer-first mindset and a passion for creating seamless, engaging user experiences A strategic thinker who can connect user needs, thoughtful design, and business outcomes A self-starter who thrives with autonomy and takes ownership of their work An innovative and curious problem-solver who’s always looking for ways to improve and evolve experiences An agile professional who can adapt and succeed in a fast-moving environment A strong communicator who collaborates effectively across teams and with external partners A detail-oriented designer who values usability, accessibility, and consistency The Specifics. 1–3 years of experience in UX design, product design, interaction design, or a related field Bachelor’s degree preferred, or equivalent practical experience Experience designing and optimizing digital user experiences and customer journeys Proficiency with UX/UI design and prototyping tools (Figma preferred) Familiarity with usability testing, A/B testing, and user research methodologies Strong understanding of UX principles, accessibility standards, and responsive design Strong analytical skills with the ability to interpret data and drive informed design decisions Excellent written and verbal communication skills Ability to manage multiple projects in a fast-paced environment Nice to Have. Preferred experience designing user journeys and executing multi-channel campaigns in Braze. Background in lifecycle experiences, experimentation, or conversion optimization Familiarity with digital marketing and email experience design Indirect experience in the auto industry So What About the Perks? Perks matter We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week. Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.  But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few. Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year. Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is. Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities! Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters! Paid Time Off.   Not just lip service: we work hard, to play hard !  Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!  For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn! Anything Else?  Absolutely. DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here.  We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Dive