Senior Manager, Growth Marketing & Demand Generation

Hypori, Inc. is a high-growth cybersecurity SaaS  company transforming  how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps an d d ata  from a ny mobile device—with zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and GreatPoint Ventures, Hypori is expanding into new commercial and regulated markets. Learn more at hypori.com.     Overview   This is a hands-on role for someone who wants to own a growth marketing program — not manage one from a distance. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO) as an internal practice, and deliver measurable pipeline for the Commercial segment. You will set up the campaigns. You will pull the reports. You will brief the content. You will optimize the stack. This is not a strategy-and-delegate role — it is an individual contributor role for someone who is energized by building something from the ground up and earning headcount through results. The right candidate is scrappy, analytical, and deeply curious about how AI algorithms surface and rank content. You read data before forming opinions, move fast, and thrive without a playbook.   Responsibilities   Paid Media & Growth Execution   Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box   Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise   Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted   Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome   Work directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverage   Answer Engine Optimization (AEO) Ownership   Own AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the point   Monitor how AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) surface Hypori and competitors; analyze the patterns and turn them into actionable recommendations   Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live   Write the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create content   Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures   Analytics, Ops & Systems   Own the demand gen analytics layer — build dashboards, run attribution analysis, and report on funnel and channel performance in a way that is clear and actionable, not just data-dumped   Evaluate and manage the martech/adtech tools you need to do the job (MAP, ad platforms, analytics, intent tools); make the case for new tools when justified and cut the ones that aren't earning their cost   Build closed-loop reporting between marketing campaigns and Salesforce pipeline; work hands-on with RevOps to make sure attribution is accurate   Run a consistent reporting cadence: weekly channel snapshots, monthly pipeline contribution, quarterly trends — without being reminded   Identify what isn't working before leadership asks; bring the diagnosis and a recommended fix at the same time   Cross-Functional Partnership   Work directly with the Senior Director of Marketing and Product Marketing to make sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you need   Coordinate with the ABM function so paid programs and account-level plays reinforce each other rather than running in parallel silos   Drive a unified organic + paid + AEO approach — you don’t need to own all three, but you need to make sure they’re connected   Manage external agency or contractor support when needed; you own the strategy and results regardless of who executes   Qualifications   Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications a plus   4–6 years of B2B demand generation or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agency   Cybersecurity industry experience required — you’ve marketed to security buyers before and understand how they think, what they read, and what moves them   Hands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourself   Analytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don’t wait for a BI team to tell you what’s happening   Hands-on experience with a marketing automation platform (HubSpot, Marketo, or equivalent) and CRM attribution (Salesforce preferred)   Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven’t owned a formal program yet   Familiarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plus   Experience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timing   You genuinely prefer doing the work over managing others who do it — this role will have headcount ti